Be a Part of the Challenge

Join the 2019 Tomato Challenge!

Care for Real Presents “The Great Tomato Challenge”: A September Hunger Action Month Partnership with Local Restaurants

Care for Real is proud to announce an exciting, new fundraiser, The Great Tomato Challenge! The month-long partnership between local restaurants and Care for Real, a northside nonprofit dedicated to fighting food insecurity, will commemorate September’s Annual Hunger Action Month. The Great Tomato Challenge encourages our local Chicago community to band together to make a difference in the lives of our neighbors in need.

What is The Great Tomato Challenge? Along with many other local restaurants, you are invited to participate as a Care for Real supporter by offering a unique dish or menu item that includes a special ingredient: tomatoes! From September 1 – September 30, every time this menu item is purchased, a portion of the purchase will be donated to Care for Real by the participating restaurant.

Why tomatoes? Tomatoes represent Care for Real’s focus of providing a wide variety of seasonal, fresh produce for our neighbors in need. They are a robust, nutritious and delicious reminder of the importance of distributing fresh produce in the fight against hunger and an extension of Care for Real’s dedication to encouraging clients to eat better and live healthier lifestyles.

How will our donation be utilized? 100% of all donations from The Great Tomato Challenge will support Care for Real’s free programs and services, including food distribution five times a week, a clothing shop, a pet pantry, case management referrals, and an Employment Resource Center to help clients self stabilize and get back on their feet. Annually, the organization distributes 1.2 million lbs. of food and 305,000 articles of clothing and household and personal care items.

How can we get involved? We invite your restaurant to join other local restaurants by participating in The Great Tomato Challenge! To sign up as a restaurant partner, click here. If you do not currently have tomato as a menu ingredient (or may not yet know the name of a dish or description), please enter “TBD” on the form and we will follow-up to confirm details. We ask each restaurant partner for a minimum donation of 20% per dish sold. Please e-mail kate@careforreal.org with any questions.

What are the benefits for participating restaurants? The Great Tomato Challenge will launch a month of public relations initiatives highlighting the fundraiser and promoting participating partners via the web, social media, email communications and newsletters, local media outlets and businesses, chambers of commerce, and signage at restaurants. Customers and supporters will also be encouraged to visit multiple participating businesses and take selfies or create a post with the food item using the hashtag #thegreattomatochallenge. All social media contest participants will be entered into a chance to win a gift basket chock full of delicious food and drink. Care for Real thanks you for joining us as, together, we feed our community with compassion and commitment.